09 About game – The German Games Industry Association

As a joint organiser of gamescom, game is responsible for the world’s biggest games event which takes place every year in Cologne in late August. As the gamescom trademark holder, game is also actively involved in the satellite events gamescom asia, gamescom latam and gamescom LAN. game’s association office is located in the Berlin district of Mitte, in close proximity to the government district and the German Bundestag. Game is a stakeholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation and the collecting society VHG, as well as co-host of the German Computer Game Awards. In addition, game events GmbH (formerly devcom), which organises the successful devcom Developer Conference, is a subsidiary of game. As an expert partner for media and for political and social institutions, game answers all questions on topics such as market development, game culture and media literacy.

The members of game participate in various working groups that formulate the association’s positions on topics such as market research, law, funding, communication and skilled workers. game’s members also regularly exchange views on current topics in the industry in other formats conducted by the association, like round tables or webinars. Members who are actively involved in the esports field additionally belong to the game esports. A wide range of stakeholders in the esports ecosystem are represented here, including game developers, publishers, event organisers and agencies.

Lars Janssen, CEO of Deck 13 Interactive is the Chairman of the Executive Board at game. His deputy is Julia Pfiffer, Co-Managing Director of astragon Entertainment. Other members of the Board are Johanna Janiszewski, Founder and CEO Tiny Crocodile Studios; Clemens Mayer-Wegelin, European General Counsel and Senior Director Nintendo of Europe; and Ralf Wirsing, Managing Director Europe Ubisoft . As the strong, united voice of the entire German games industry, game has also established many regional offices throughout Germany – most recently in 2023, when the former gamearea-HESSEN became game’s regional office for the state of Hesse.